PRIME Webinar Series - Capturing Online Leads

As a part of the ReferralExchange PRIME experience, we are very excited to feature the second installment of our PRIME Webinar Series: Capturing Online Leads. These webinars, though all unique in nature, will provide our agents with approachable, informative, and insightful information about topics that will help maximize success with ReferralExchange.

For this session, the ReferralExchange team is leveraging our in-house expertise, sharing some of the insights and best practices we have honed over years of capturing online leads. As local experts, you'll have to determine the applicability of these points depending on your local market and ongoing business strategies, so we encourage you consider how these tips fit into your larger business plan. This session was also designed to equip you with questions that can be applied to optimize your online presence and ability to convert leads into clients- and eventually sales!

The webinar begins by outlining a few key concepts to build a general understanding of securing online leads, such as the difference between search engine optimization, search engine marketing, capturing a lead, and funneling leads to your capture source. From there, ReferralExchange’s own lead capture mechanism is reviewed, highlighting some of its specific design elements and their value. Multiple lead capture concepts are then reviewed, explaining the variety of ways to design an efficient and effective lead capture mechanism. Finally, we explore different lead capture options as well as other factors to consider when integrating online lead capture within your larger strategy. The below recording is approximately one hour long, with the last 10 minutes consisting of questions.

If you have any questions or would like more information about items addressed in the session please reach out directly to your Agent Advocate.

As the PRIME Webinar Series continues, we want to ensure the content shared is of high value to you. Please let your Agent Advocate know if there is a topic which you would like to have explored or receive additional resources about.