4 Secrets Top-Selling Agents Will Tell You About Marketing Your Home
Knowing the secrets of top-selling agents for best marketing your home can improve your listing’s market performance and potentially streamline your sale.
Preparing to list your home for sale? The best way to start your home sale process is by learning industry secrets of top selling agents.
Once your listing has been created, the marketing tactics used will allow the listing to reach as many strong buyer prospects as possible. The goal of listing marketing is to attract serious buyers to your home, converting home shoppers into potential home buyers.
When working with secrets of top selling agents, marketing campaigns amplify your listing’s presence within your local market — helping to attract as much attention to your home as possible.
Secrets of Top Selling Agents for Listing Your Home
If you hire one of the best listing agents in your market, they will use their real estate experience, knowledge, and expertise to help you form a personalized strategy for selling your home.
If you’re eager to learn more about selling your home from the secrets of top selling agents, here are four of the most important listing marketing strategies the best agents would tell you.
#1. Leverage As Many Platforms As Possible
Diversifying your marketing plan is a fundamental secret of top selling agents.
In order to reach as many active buyers as possible, your listing should be promoted across various channels. This includes working with a mix of digital advertising and physical “paper” ads.
Working with both types of marketing maximizes your listing's exposure, helping to drive more traffic to your pool of buyers.
5 Digital Advertising Platforms for Marketing Your Listing
- Post the listing on Facebook Marketplace
- Website marketing
- Individual landing pages for the listing
- Email marketing campaigns
- Go live on Instagram and Facebook doing a walkthrough property tour
When marketing a home on the internet, top selling agents always follow the industry standards set by the National Association of REALTORS®. These guidelines help mitigate any potential legal risks associated with real estate advertising.
5 “In-Person” Advertising Strategies for Marking Your Home
- Word-of-mouth marketing to a network of agents
- Traditional real estate signs on the property
- Paper flyers sent by mail
- Flyers in local businesses
- Host an open house
#2. Invest in Home Staging
To prepare your home for listing photos and site visitors, home staging is one of the most critical marketing secrets of top selling agents.
Home staging sets the scene within your home, creating a comfortable and inviting atmosphere to attract buyers. Staging your home offers a strong competitive advantage as it highlights the best aspects of the listing while creating stunning marketing visuals for digital promotions.
Staged homes stand out in the marketplace, and according to NAR research, are easier to envision as a potential home amongst buyers.
NAR’s study on home staging in 2021 found that this strategy helps homes receive over-asking offers and sell in less time compared to unstaged properties.
#3. Offer Digital Tour Options
With so many buyers shopping for homes online, digital touring options create stronger listings.
Adding a virtual or digital tour to your online listing produces greater engagement from site visitors.
In 2021, virtual tours were found to:
- Increase the amount of time customers spend on a website by five to ten times.
- Increase listing interest two-fold.
- Be relied upon by 50% of adults during their research and decision-making processes.
Besides providing more marketing power for your listing, online tours also expand your listing’s potential beyond local buyers. Without the need to travel to see the home in-person, digital tours promote business opportunities with buyers from out of state or out of the country.
#4. Look for a Real Estate Photography Specialist
When shooting the photography and videography for your online listing, top selling agents always hire a photographer that specializes in shooting properties and interiors.
A real estate-specific photographer will have the nuanced skills needed to best capture your home. They will understand how to arrange and frame the shots of your home to produce the best results.
If you choose a photographer that typically works with subjects, such as headshots, they may not be prepared to best capture spaces, such as your home’s interiors and exteriors.
Talented real estate photographers frame the elements in the home to create intriguing silhouettes and visually-appealing imagery that highlights the key details of the home.
Find Your Perfect Top Agent to List Your Home with RealEstateAgents.com
If you want access to more secrets of top selling agents to help you list, market, and successfully sell your home, hiring your perfect agent is essential.
Get connected with the top performing listing agents in your market that match your preferences and needs through RealEstateAgents.com.
