5 Strategies to Get Top Dollar When Selling Your Home

Want to maximize your profits when selling your home? Read on!

Get Top Dollar When Selling Your Home: Five Ways

Here are five ways to boost your home’s market value in preparation for selling.

#1. Plan Your Timing Right  

When you list your home can be an important determinant of the property’s market value.

If you want to get the most out of your home sale, look at the activity within your local real estate market when you are selling your home. Initiating your home sale when the market is in your favor can help increase the amount you can get when selling your home.

Typically, property values are increased in seller’s markets characterized by strong buyer competition and low inventory. However, the purchasing prices of homes in an area usually reduce in buyer’s markets where the supply outweighs the demand.

Speak to your top agent about what the most opportune time to sell your home would be.

#2. Build a High-Quality Online Listing

The quality of your online listing can impact the experience you have when selling your home.

Strong online listings can convert internet traffic into prospective buyers, while a weak online listing may get scrolled past and overlooked.

High-quality listings are assets when selling your home since they attract and engage buyers. A listing should include all of the information about your home without leaving any important details out, along with stunning visuals that bring the property to life.

The best listings also determine an accurate price point for the property. When you price your home right when the listing is first created, you can market to buyers that can actually afford to purchase your home. This saves time and prevents you from pursuing dead-end buyers.

When you work with the best agents in your area, they will be able to create a high-performance listing based on trends in your local market and help you price your home correctly.

#3. Strategize Your Listing Marketing

Selling your home for top dollar requires a strategic marketing plan to amplify your listing’s reach with buyers.  

Your perfect agent will be able to customize your marketing plan based on your needs, goals, and local market conditions.

To attract the most buyer traffic possible, work with a broad marketing plan combining digital and physical marketing techniques. Open houses, walkthrough tours, and flyers should be leveraged along with social media, website, and email marketing campaigns.

Posting your listing on multiple MLS websites can also help your listing reach its maximum audience.

Make sure that your agent has a set course of action ready to engage with interested buyers and potential leads. Following up with buyers quickly after they’ve made an inquiry on your home can help you view all of your opportunities and find a buyer who will buy your home at the price you want.

#4. Prioritize Profits When Choosing a Buyer

Knowing what qualities you’re looking for in a buyer can help you choose the right offer for your home.

For example, some sellers want to find a buyer that will cherish their home as much as they did. Other sellers may want to find a buyer that can accommodate a quick closing.

If you are selling your home with profitability as a priority, you will want to choose a buyer that has the strong finances to meet your goals.

In these cases, you may want to choose a buyer making an all-cash offer since the amount they can spend may not be dictated by a mortgage provider. Sellers who want to gain top dollar for their home may want to choose a buyer based on the dollar amount offered, as well as their ability to follow through with that amount.

When working with a buyer funding the purchase with a mortgage, seek proof of funding through pre-qualification and pre-approval letters.

#5. Invest in Pre-Listing Property Upgrades

Before selling your home, you can potentially increase its market value by making property upgrades prior to listing.

Whether it’s a large-scale renovation or a simple DIY project, improving the condition of your home before the sale can improve its marketability.

Even simple changes, like replacing outdated appliances with new-eco-friendly models, can create an eye-catching marketing point to highlight within your listing description.

At the bare minimum, all sellers should prepare their homes for the market by:

• Performing a deep clean
• Making necessary repairs
• Removing clutter and personal items
• Considering home staging services
  

If you are unsure about the most advantageous home improvement items in your area, speak with your top-performing agent about what typically attracts buyers in your market.

For more real estate advice for buyers and sellers, explore more articles from RealEstateAgents.com.