4 Ways to Start Building a Powerful Real Estate Brand from Scratch

Real estate is a competitive industry, to put it nicely. As a real estate professional, having a strong real estate brand is imperative to long-lasting success. It’s how agents can set themselves apart, stand out in their local market, and establish themselves as a true expert in their field. Thankfully, you don't need marketing expertise to build a real estate brand that stands up to the test of time.

Why Having a Powerful Real Estate Brand is So Important

Like we shared before, your local market as an agent is likely jam-packed with competition. This isn’t meant to be discouraging, but rather, it demonstrates how crucial it is to build a strong, powerful real estate brand. Your real estate brand is what will help you stand out in a sea of other real estate agents. It’s where you’ll position yourself as a professional, showcase your expertise, highlight your accomplishments, and create a full-scale experience of what it’s like to work with you. 

Your real estate brand is where you create your own lane within your local market. It’s also what captures potential clients’ attention when they’re Googling agents in their ZIP code of choice. When consumers see your brand, they start to associate you with real estate, and become more familiar with who you are, what you offer, and the way your business is presented to them — long before they even work with you. Think of your real estate brand like your platform to capture the attention, trust, and secure clients from your target market.

Now, how can you make a powerful real estate brand a reality?

4 Ways to Start Building a Powerful Real Estate Brand from Scratch

Creating a strong, resonant real estate brand, even if you’re starting from square one, doesn’t have to be an uphill battle. Use the 4 methods below to get a jumpstart on building a real estate brand that stands out and resonates with consumers in your local market.

#1. Identify Your Target Audience

In order to build a real estate brand that appeals to consumers, you need to zero in on the types of consumers you want to work with. Start thinking of the ideal real estate client you want to work with. This can be based on past types of clients you’ve seen success with, trends in your market, or a real estate niche you’re passionate about.

Once you’re clear on who you plan to work with, you can sharpen your target audience. What qualities make up this target audience? What are they interested in, and not interested in? How can you, as a trusted real estate agent, help them accomplish their goals? Answering these questions will start to give you the building blocks to create your real estate brand. These answers will tell you the types of content you can create, the places you can share this content (like social media), the events you can attend, the messaging you can use, and so on and so forth.

#2. Get Clear on How You Want Your Brand to Look, Sound, and Feel

Next up in building a powerful real estate brand is fleshing out how it looks, sounds, and feels. Think about the last time you had a really stellar experience with a business and their brand, whether it was something you purchased or a service you used. What was your experience like? How did the business’s brand look, sound, and how did it make you feel? If you put your own consumer hat on for a moment, you’ll start to understand the lens to look through when building your own real estate brand.

Now, think back to the target audience you’ve set out to capture. How can you fulfill that same type of experience for them, with a real estate spin? What color schemes would convey the mission of your brand? How about messaging and its tone? What is the overarching theme you want your brand to stand for? These deeper questions are what will help you select the tangible, visual parts of your real estate brand.

#3. Make Sure You Prioritize Consistency

As you start to create the look and feel of your real estate brand, it’s crucial you commit to being consistent with it. This means using the same color schemes throughout your marketing materials and assets, keeping the same logo, using the same taglines, and maintaining a consistent tone of voice

When consumers see your brand repeatedly, the consistency you maintain will help them become more and more familiar and able to remember your brand. This builds brand awareness, recognition, and trust in your brand. They’re not seeing your brand as going through shifts, changes, and identity crises; they’re confident it’s holding steady and showing it’s not up in the air. Your real estate brand should be clear in what it’s about, who’s leading the charge, the people it serves, and why it should be trusted — and chosen.

#4. Invest in Your Marketing

Last, but certainly not least, if you want your real estate brand to power up, you need to get the word out there and get more eyes on it. The best way to do this is through marketing efforts. Investing in marketing campaigns on social media and paid advertising will help increase visibility of your real estate brand.

Creating and posting content regularly on platforms like your social media profiles, email, and real estate website will help give engagement with your brand a boost. Start posting regularly and engaging consistently to help get more eyes on the brand you’re building. This will strengthen its presence, boost consumer recognition of your brand, and help it grow.

If you want to make sure your brand is seen by even more consumers in your local market, you need to make sure your RealEstateAgents.com profile is up to date and active. Log in now — buyers and sellers in your market are waiting!