5 Tried and True Methods for Prospecting

Prospecting, or finding potential home buyer or seller clients, is an essential part of a real estate agent’s business. After all, buyer or seller leads don’t just fall from the sky and land in your lap. To have a real estate business that can grow, scale, and expand over time, you need to ensure you’re constantly making efforts in prospecting to keep your database of potential clients full.

While prospecting does take plenty of time and effort, with some careful planning, you can master this numbers game to build a viable database of leads.

5 Tried and True Methods for Prospecting

The good thing about prospecting is there are plenty of creative, clever, and also straightforward ways to do it. But with this many options, it can be tough to know where to focus your attention and efforts to maximize your prospecting efforts. Rather than reinventing the wheel or trying to do too much, too fast, give these tried and true methods for prospecting a try.

#1. Go Door-Knocking in the Neighborhood

Door-knocking in real estate is an oldie but goodie for a reason. Rather than view it as going door to door, reframe it as an opportunity to introduce yourself to the neighborhood. Make sure to have a script ready for potential buyer or seller prospects, consider bringing along branded goodies like a magnet or calendar, and be excited to make your presence known.

#2. Work Your Sphere of Influence

As an agent pursuing prospecting, it’s important you remember to think outside your client database. This might seem counterintuitive to not focus on what’s already in your CRM, but your own personal sphere of influence is also full of potential. Reach out to your network of friends, family, and current and past colleagues. If they don’t know you’re in real estate, tell them! Keep in contact regularly through social media, email, text, and phone calls, ask for referrals, and always emphasize you’re here to help with their real estate needs.

#3. Host Open Houses

A great way to grow your network, increase brand visibility, and engage in more prospecting is by hosting open houses. Whether it’s for your own listing or offering to host one for another agent, you’re unlocking a wealth of potential prospects. Open houses are where you can meet potential buyers and other members of the community, as well as educate them about you as an agent, what you offer, and how you can help them — or someone they can send your way.

In the lead up to the open house, you can promote it online through your social media profiles, paid advertising campaigns, and through local marketing with signage and mailers. These marketing efforts get more eyes on your real estate business and what you’re offering, helping open the door to even more prospecting.

#4. Get Vetted Leads with RealEstateAgents.com

Did you know RealEstateAgents.com thoroughly vets the leads that get referred your way? Having a profile on RealEstateAgents.com is a great way to keep your prospecting efforts humming online while you get boots on the ground to meet more potential clients.

The platform uses a blend of data science and artificial intelligence to make smarter, more effective connections with consumers who need a real estate professional in their local area. Elevate your prospecting game by signing up for your RealEstateAgents.com profile today!

#5. Host a Workshop Event (and Promote it, Too)

If you’re prospecting, you want to highlight and showcase your expertise, knowledge, and the experiences you’ve amassed as a real estate agent. It’s how prospects know they can trust your background and feel more inclined to work with you.

Another approach for prospecting in your local community is hosting a workshop event focused on educating attendees, and marketing it online. Share the event across your social media profiles, to your email list, on your real estate website, and more. This drums up interest, helps drive attendance, and gets more eyes on your real estate business and brand.

You can host your event online via webinar or social media livestream (like on Facebook, YouTube, Instagram, or TikTok). You can also host it in person at a local business, a community group, or a local church or community center, to name just a few. Use the time to highlight a key topic targeting buyers or sellers by treating it like an informational session.

Tack on time at the end for a Q&A session, as well. Be sure to hang back after the session to mingle and network, have hands-on conversations, and meet more prospects or get referrals.

If you're looking for more leads in general, login now to your RealEstateAgents.com profile to ensure your profile is up to date and ready for prospective clients to review!