5 Ways to Market Your Listings You're Probably Overlooking

You’ve landed a new listing and you need to get home shoppers’ eyes on it. While you may have your tried-and-true approaches to marketing your listings, it’s never a bad time to give some creative new approaches a spin. You never know who might be looking, or what untapped audiences you can expand your listings’ reach towards.

5 Fresh Ways for Marketing Your Listing

Marketing your listing is crucial to getting more buyers to see it, generating leads inquiring about the property, and satisfying the needs and goals of your seller clients who are eager to sell their home. Whether your usual tactics have gone a bit stale, or you’re just ready to hit the cutting edge of marketing your listings, here are 5 fresh approaches you can explore.

#1. Engage in a Co-Marketing Campaign

When you share your listing, especially online, you know it’s key to get as many eyes as possible on the post or any related content. Why not try co-marketing to extend your reach even further?

Co-marketing is a strong marketing tactic to use that gets your promotional efforts in front of other businesses’ audiences. Think of the vendors and colleagues you have close relationships with, and even local businesses you frequent. They also all have professional online presences and offline networks, so partner up to leverage each other’s reach.

You can ask this select group to reshare any posts or content you create to promote your listing online through their business pages. This can be particularly effective, especially if they’re located in the local area of the listing. This is also a great conversation opener for you to see if they have any friends, family, or other connections who may be interested in the listing.

Last but not least, make sure to promote their business or offerings, too. It goes a long way in not just increasing visibility, but reinforcing both of your businesses’ credibility.

#2. Use Artificial Intelligence for Virtual Staging

If you have a listing or two that could use a little TLC to make it shine, don’t stress about hiring contractors, stagers, or asking your seller clients to pony up budget to give the property some curb appeal.

Instead, tap into artificial intelligence tools like Virtual Staging AI or Stager AI, which allow you to use AI to stage the property, Inside and out, completely virtually. Simply upload the listing photos you have for the home, pick decor styles, specify the changes needed, and watch the magic happen in no time at all. Could the front lawn’s grass use a little help? Or has the living room seen better days? These tools can shift any property issues completely.

This is key since listing photos are one of the strongest ways to help buyer clients envision the home as their own. It also takes the stress of any straightening up or major redecorating projects off your seller clients. Once you have these updated photos in hand, share them far and wide in your marketing tactics. You can even use hashtags like #artificialintelligence, #AI, #realestateAI, or #virtualstaging to show off your tech skills — and expand your listing’s reach.

#3. Hire a Professional Drone Operator

Did you know the MLS found homes displayed with aerial shots are almost 70% more likely to sell? When you’re preparing for marketing your listing, consider hiring a professional drone operator who specializes in the real estate industry. They can capture unmatched footage of a home’s exterior, as well as the surrounding land and areas.

You can then use these images to add to your listing description, as well as in your online marketing content on social media. For even more pizzazz — and to wow your seller clients — you can also have a drone video made of the listing. Add some smooth transitions, set it to a cool soundtrack, and share. Watch as you blow away home shoppers and show the listing in a whole new light.

#4. Send Out Customized Mailers

For this tip to market your listing, let’s go offline. Whether you use Canva or another service, take your listing photos and details and put them into an eye-catching mailer. Send these out to the neighborhood the listing is located in, and be sure to include surrounding areas of the property. Remember to add your contact details, too.

Once you’ve sent these out, plan time to go door-to-door in these same neighborhoods. Carry a stack of business cards and have a handful of those same mailers, too. Introduce yourself to the neighbors and strike up a conversation about the listing you’re marketing. You never know who may be interested, or if you just so happen to knock on the door of your next seller client.

#5. Go Live on Social Media

This is a fun one: rather than a pre-filmed walkthrough of your next listing, try going live from the property on social media. You can even create anticipation by promoting your live session a week or so in advance to drive your followers to tune in. It’s as simple as whipping out your smartphone and going live on Facebook or Instagram.

This tactic is also a great way to provide a more real-life, intimate perspective of the listing. Show off key features, cool neighborhood elements, and answer any questions that may come up. The listing’s future buyer may be watching!

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