Branding on a Budget: 6 Cost-Effective Strategies for Agents

It’s one thing to sit down and sketch out how your real estate branding will look, sound, and feel. This entails getting a logo professionally designed, making sure your headshot is up to date, understanding the tone of voice of your brand, and its color scheme and visual elements. But on the other side of the equation, you need to make sure your brand resonates — which takes a bit more leg work than getting the visuals squared away.

When home shoppers in your area search for an agent in the local market, your name will appear alongside countless other real estate professionals. So, how do you stand out from them? By investing in your real estate branding. Agents don’t need to sink endless dollars into building their real estate branding, but they do need to prioritize getting as many eyes on it as possible.

6 Cost Effective Real Estate Branding Strategies for Agents

Getting your branding up and running doesn’t have to eat away at your real estate marketing budget. With some smart planning and strategic approaches, you can leverage cost effective ways to make your real estate branding shine. Here are 6 strategies for you to put into use — without breaking the bank.

#1. Maximize Your Google Business Profile

Did you know a Google Business Profile is completely free? When people use Google to search for an agent in their area, or to look up your name, having a Google Business Profile will help ensure they see your real estate business pop up on their Google Search and Google Maps.

You can also personalize your profile with things like posts, images, and special offers, and highlight the market or areas you work in. This is a great way to boost real estate branding visibility and ensure you get eyes on your business when consumers are searching for an agent in their area.

#2. Use Your Real Estate Website

Your real estate website should act as a hub for your business and a shining representation of your brand. It’s the home of key information about your real estate business, who you are, your recent updates, and a place to showcase your expertise through things like a blog, testimonials site, and recently sold listings. The look and feel of your website are also tangible examples of your real estate branding. Think: your headshot, logo, tagline or slogan, color scheme, and more.

Your website and the experience it offers is like a digital billboard for your real estate branding, and since it’s low-cost to make these updates, you can’t skip out on maximizing it.

#3. Update Your RealEstateAgents.com Profile

When you set up your RealEstateAgents.com profile, you’re not just checking a box. You’re getting powerful connections with consumers searching for a real estate agent in your area. The platform leverages data science and artificial intelligence, so the matching process is superior.

To show off your real estate branding, make sure to log in and update your profile. The profile builder gives you all the tools you need to paint a complete picture of your skills, and spaces to highlight your real estate branding. You can elevate your brand story more by showing off your history and achievements, allowing clients to make the best decision when comparing you against other agents.

#4. Create and Post Content on Social Media

You’ve heard plenty about social media marketing to promote your business, highlight your brand, and generate leads. But you can also increase awareness, recognition, and trust in your real estate branding by posting organically on your social media profiles. This is done by creating content and simply posting it, cost-free.

Start by thinking of your target audience, then create content that’s super relevant and addresses this cohort directly. You can use free tools like Canva to create static posts and even downloadable content. It also has templates for videos you can create. Make sure to use your logo, color scheme, and other key elements of your real estate branding.

#5. Be a Fixture in Your Community

You’re already an expert in your local market and all things real estate. If you want to get your real estate branding front and center with people in your area, you need to get boots on the ground and work in the community — beyond real estate. Sign up to volunteer with local groups and organizations. Attend local events, both real estate-related and non-real estate-related. Sponsor community events, like fundraisers, sports groups, and more.

By having a physical, in-person presence in your community, neighbors will begin to get more familiar with you and who you are more seamlessly than simply reaching out to learn more about how you can help them buy or sell. It’s also a great tactic to get more organic awareness around your real estate branding, and to associate it with being an active presence in the local market.

#6. Leverage Co-Marketing with Another Business

To really save on funds, and take advantage of the power of marketing campaigning, you can team up with another business and engage in co-marketing. Co-marketing is a marketing tactic where two businesses team up to promote their offerings.

It’s effective because both businesses get to increase visibility by reaching one another’s audiences, and since they’re splitting any related marketing budget, it adds up to effective cost savings. It can be as simple as having another real estate pro or vendor you partner with reshare your latest post. Just make sure the post features your real estate branding.

Still need more help on a branding strategy? Continue reading through the RealEstateAgents.com blog to see more pointers about how to grow your business. Then login to your account to begin connecting with best in class referrals!