How ChatGPT Can Help with Your Listing Descriptions

Does writing listing descriptions have you racking your brain for fresh, new ways to talk about properties? Are you listing a home that’s a little tough to talk about? Instead of trying to workshop it yourself or hire a pro, get free help from ChatGPT instead. With the artificial intelligence bot, your listing descriptions can be written in seconds and look like a professional writer authored them just for your listing.

Artificial Intelligence, a Powerful Tool

Artificial intelligence is a buzzword that seems like it won’t quit. Simply put, AI is here to stay. It’s infiltrating every industry as a powerful tool for humans to leverage and infuse into their work to make it more effective, efficient, and save precious time. One of the most accessible forms of artificial intelligence is chatbots, which use text-based prompts typed into it to provide written answers, content, and even have virtual conversations — all fueled by what humans share with it.

AI tools are powerful, yet fallible; they still need humans to steer their learning and shape what it spits out, which it takes and uses to adjust and refine its outputs. Chatbots in particular, like ChatGPT, can execute written work in a matter of seconds. Agents like you can easily use ChatGPT to get more time back by letting it handle written tasks like emails, marketing content, and your listing descriptions. 

How to Ask ChatGPT to Help Power Up Your Listing Descriptions

Wish you had a copywriter on hand to crank out a wide variety of exciting, enticing, and pro-level descriptions for all your listings? Look no further and use ChatGPT to help. Better yet — it’s free to use.

First, Start Thinking of Your Prompts

In order to get results from ChatGPT, keep in mind it generates results from prompts, or the requests you type into the tool. Before you start firing off prompts and requests, start thinking about the prompts you want to give ChatGPT. Make a list of your listings and get the basics about each of them, like number of bedrooms, bathrooms, and featured amenities. Then, start thinking about more external factors, like lifestyles the listing is best suited for, its location, and features of the community it’s located in.

By noting down the finer details first, you can give richer prompts to ChatGPT, giving you better results to work with and allowing you to work even quicker. If this seems a little vague now, no worries — just get this info gathered, you’ll see how it’ll be put to use in a moment. 

Next, Write Out Your Prompts in ChatGPT

Now, here’s the fun part — you get to use ChatGPT and watch it work its magic in real-time. Start with your first listing and gather its descriptive features you wrote down. Then, use the following prompt template and enter it into ChatGPT:

Please write a brief listing description that is [insert tone] for a [number]-bedroom, [number]-bathroom home located at [listing address] in [City, State]. The home has [amenities]. It's also located [community details].

Copy and paste this template into ChatGPT and update it with your listing’s details. Here’s an example so you can see what the completed prompt would look like:

Please write a brief listing description that is catchy but professional for a 4-bedroom, 3-bathroom home located at 345 S Main St. in Massillon, OH. The home has a finished basement, spacious backyard, and renovated kitchen. It's also located close to elementary schools, grocery stores, and plenty of walking trails.

Once you’ve written your prompt, click ChatGPT’s “Generate Response” button under the prompt box. ChatGPT will get to work, and in just seconds, you’ll have a snazzy listing description. Here’s what we got back from our prompt:

🏡 Welcome to 345 S Main St. in charming Massillon, OH! This meticulously maintained 4-bedroom, 3-bathroom home is the epitome of suburban bliss.

✨ Step inside to discover a beautifully renovated kitchen, perfect for culinary adventures and entertaining guests. The finished basement offers endless possibilities, from a cozy family retreat to a home gym or game room.

🌳 Enjoy the great outdoors in your spacious backyard, ideal for summer BBQs and evening stargazing. Plus, with elementary schools, grocery stores, and scenic walking trails just a stone's throw away, convenience is at your fingertips.

Don't miss your chance to call this gem home sweet home! Schedule a viewing today and start living the life you've always dreamed of.

Impressive, right? Though there’s still a bit more that can be done.

Review and Revise Your Results

While the quickness, speed, and accuracy of ChatGPT is exciting, it’s still a robot. Even though you’re guiding and directing it with prompts, you need to make sure it’s accurate, an appropriate length, and sounds like you and your voice as an agent.

You’ll see a “Regenerate Response” button after you get your initial result back, and if you click it, ChatGPT will rewrite the response in another manner, so you have more generated options to choose from. You can also adjust your prompt and repaste it in the prompt box within the same thread, asking ChatGPT to rewrite the result to be more professional, brief, lengthier, humorous, and more.

This allows revisions of your listing description in another matter of seconds. What prompts will you try for your next listing?

Now that your listings have AI-enhanced descriptions, it's time to find more clients to receive your top-notch service! Login to your RealEstateAgents.com account now to update your profile and connect with even more buyers and sellers.