Present Your Best Self: 4 Secrets to Standing Out as a Real Estate Agent

As a real estate agent, you likely have plenty of competition in your ZIP code and local market. Then, when you promote your business online, you’re competing against other countless businesses — not just real estate agents. This isn’t meant to intimidate you; instead, it should highlight why you need to ensure you have a strong presence to stand out as an agent.

4 Secrets to Help You Stand Out as a Real Estate Agent

Standing out is crucial to getting more prospects to know who you are, what you do, and why they can feel confident working with you. It’s also important to show the role you play in your local area. Highlighting yourself as a trusted real estate pro doesn’t have to be tricky — here are 4 secrets for you to showcase yourself as a real estate agent.

#1. Build a Strong Brand

Take a look at the list of the following well-known brands, and note the very first thought that comes to mind when you read their names:

• Apple
• Coca-Cola
• Amazon
• Disney

What did you think of when you read each bullet point? Did you see a logo, hear a slogan, or think of a color scheme? Whatever you thought of highlights one of the most important components of standing out in business: your brand.

The first step to standing out as a real estate agent is crafting and building a strong, reputable brand. Get logos made, headshots taken, and even consider coming up with a clever tagline. Have a color scheme for your real estate website and print materials. Then, take these ingredients of your brand and use them across your marketing and communication efforts, online and offline. Put your branding in the signature of your email, in the visuals for your next event you’re hosting, in the content you create for social media, and so on… you get the idea!

Your name and face are just one piece of the branding puzzle. Create a brand people will find interesting and appealing, and focus on building its recognition through your outreach and successful transactions.

#2. Be Everywhere the Consumers Are

Whether you work with home buyers, sellers, or people in between, if you want to stand out to your ideal client base, you need to be seen where they’re searching. This means making sure you have a presence on every key website and platform, such as:

• Your MLS website
• Your brokerage’s website
• All the major online real estate portals
• Google My Business
• Social media

By having a presence on the major channels consumers are using, you can increase the odds of being found and getting in touch with prospects. It’ll also help consumers see you more often as they search various sites, which can reinforce your brand even more.

When it comes to offline visibility, you can take a community-based approach. Be seen in places like:

• Local events and festivals
• Small business networking mixers
• Sponsoring charity events
• Direct mail sends
• Print ads in local publications

Taking a well-rounded, holistic approach to building up your presence on the Internet and in real life, you can get more visibility for your brand and get a boost to standing out as a real estate agent.

#3. Find a Real Estate Niche

A real estate niche is a specific area of real estate focus where agents can serve a particular type of clientele. Commonly seen examples include luxury real estate, new construction builds, foreclosures, and condominiums, to name a few. By having a real estate niche, you can stand out against your competition, who may have more general areas of focus.

Real estate niches tend to bring specific types of clientele, who will have even more specific needs, motivations, and challenges. By building experience in a real estate niche, you can forge a reputation as an expert in that area. This gives your brand an additional edge, helping you stand out even more.

#4. Establish a Presence in Your Community

To be a successful, highlighted real estate agent, you need to be out and about in your local community. Familiarize yourself with your local market on a personal level. Support local businesses, attend community events, and invest time in volunteering.

By being active in your area, you’ll naturally start to meet more members of the community. This gives you invaluable face time with people in your market, allowing you to establish meaningful connections and get your name out there. By reinforcing your presence as a trusted expert in your community, more and more people can feel confident in transitioning to working with you.

In an ever increasing digital world, keeping your RealEstateAgents.com profile up-to-date is another great way to stand out. As the leading client marketplace for clients to compare agents, it's important to add unique details and achievements to your profile. Login to RealEstateAgents.com now to edit or update your profile and connect with more leads!