10 Ways to Leverage Social Media to Boost Your Real Estate Business

Social media has proven itself to be an invaluable tactic to grow your real estate business. With over 308 million users in the United States alone, social media’s omnipresence in consumers’ daily lives makes it a critical tool for promoting your business.

Real estate agents can tap into social media to boost their real estate business by connecting with prospects and clients, expanding to new audiences, showcasing their latest offerings, and reinforcing their brand.

How to Boost Your Real Estate Business with Social Media

Social media success boils down to content creation and regular engagement. Your content is what you showcase to the digital world, while interacting with your followers is how you build trust, credibility, and a strong online presence.

We’ve narrowed down 10 of the best actions you can take to leverage social media to boost your real estate business.

#1. Run Social Media Advertising Campaigns

The number one way to boost your real estate biz with social media? Running ad campaigns.

Each social media platform offers their own options for advertising on their channels. As for the best platforms to start with, NAR’s 2022 Member Profile found the ones agents use most are Facebook, Instagram, and Linkedin.

By running ad campaigns across these top platforms, you can increase visibility of your professional profiles, as well as generate leads for your business. It’s a powerful tool to have in your marketing arsenal.

#2. Highlight Your Latest Listings

If you have a new or upcoming listing, social media posts and videos are a great way to promote it. A few options to showcase the listing via social media include:

• Designing a graphic featuring key elements of the listing and posting details about it
• Filming a video to showcase different details of the listing, with catchy music or a voiceover (or both)
• Promoting an open house for the listing or encouraging your audience to contact you for more details

#3. Share Client Testimonials

Have you reached out to happy clients you’ve helped to ask if they’d share their success story?

Social media is a great place to highlight client testimonials. By sharing clients’ real-life experiences working with you, you can build trust in your brand and real estate expertise with a proof point. Ask your client for a quote or two and a headshot, or even ask them to record a brief video describing their experience working for you.

#4. Share Video Walkthroughs

Another top tip for social media? You can go live from Facebook and Instagram, and use the feature to share real-time walkthroughs of properties or neighborhoods.

By going live and sharing sneak peeks of properties or other parts of the local market you get a unique advantage to interact with your audience, give them behind-the-scenes insights, answer questions, and also build a connection with them.

#5. Be a Voice in the Community

As you build your brand online, you also want to position yourself as a trusted expert and active presence in your local community.

Use social media to share what’s happening in your area, like local events, figures in the community, and other important happenings. You can also highlight local businesses, providing a great opportunity to build rapport in your area, educate your followers on other business owners, and even tap into audiences from their profiles by tagging them in your posts.

#6. Co-Market with Other Businesses

As you tag other local businesses, real estate pros, or vendors you typically work with, you have a new opportunity to engage in an additional form of promotion, called co-marketing.

Co-marketing is when you partner up with another business to promote your businesses in a way that complements one another and addresses popular consumer needs. For example, maybe your favorite loan officer or handyman reposts your latest open house invitation. Or a restaurant owner where you host your mixers shares your newest listing walkthrough.

The possibilities are endless, and offer both of you the chance to tap into new audiences and build credibility in your market. Talk about a win-win.

#7. Position Yourself as a Local Market Expert

As an agent with the inside scoop, you’re always getting a sneak peek into what’s happening in your local area.

Create helpful content about your local market specifically. This can look like guides to the best outdoor attractions, a monthly highlight of businesses that have opened, and other key parts of the community, like charity organizations or volunteer opportunities.

By providing hyperlocal, information-rich content to your followers, you can grow your position as an expert in all things in your area.

#8. Demonstrate Your Knowledge

Real estate is always shifting and changing shape. Use your social media platform to discuss the latest effects it’s having on your local market. Seek to be educational in the content you’re creating.

This might look like hosting a live Q&A session, creating mini episodes of educational content for specific subsets of home buyers or sellers, or sharing infographics you’ve created specific to your market.

Doing this is another great way to build trust, establish authority, and highlight your broad range of industry expertise.

#9. Engage with Your Audience Regularly

One of the most critical parts of social media, regardless of your industry, is the opportunity for engagement.

With consistent posting, you’re opening the door for people to engage with your comment through likes, shares, comments, and direct messages. For the sake of growing your business, it’s imperative you engage with your online following regularly.

Not only does this show your followers you’re active and present, it also helps social media algorithms favor your posts, meaning you have more chance to be seen by people interested in the topics you and your followers are discussing.

#10. Reinforce Your Brand’s Online Presence

All 9 of the tactics above add up to one of the most important business-boosting tactics you could pursue: reinforcing your brand.

By maintaining an active, engaging, and consistent online presence, you have an opportunity to tap into new audiences, expand your brand’s visibility, and position yourself as a trusted real estate expert.

Ready to keep growing your business online? Login to your RealEstateAgents.com profile and get started today!