3 Reasons Why Video Marketing Isn’t Going Anywhere

Using video marketing as a tool to share expertise, connect brands to a broader audience, and unlock the expansion of awareness of a brand or service continues to grow.

Smartphone use has boosted the ease and convenience of video marketing, with users spending an average of 19 hours per week watching online videos. These hours and levels of engagement continue to rise year after year, making video marketing a powerful opportunity to expand your real estate business.

Here are three reasons why video marketing isn’t going anywhere, and how you can take advantage of this explosive growth.

#1. Video Marketing is a Powerful Education Tool

Video marketing continues to be used by a growing volume of businesses. In fact, 91% of businesses are using video as a key marketing method in 2023, an all-time high.

Consumer behavior is making it clearer than ever that educational videos are a preferred form of learning about a business and its offerings: more than 90% of people have watched an educational “explainer” video to get more knowledge about the business creating the video.

How can you use educational videos to boost your business?

• Build trust: Consider filming videos that introduce yourself as a real estate agent and your associated brokerage or team. Make these videos personable, professional, and informative. Think: what would draw in, educate, and build trust in home buyers?
• Virtual tours: You can also leverage video marketing to promote virtual tours by filming walkthroughs or key features and amenities of homes you’re selling in the local market. This gets more eyes on you as a trusted real estate agent, and draws more interest into the property.
  

The videos you create for your marketing don’t have to be complex. In fact, of all formats, short-form video is found to be the best way to generate leads and drive engagement.

#2. Users Expect to See Video

A whopping 91% of consumers want to see more video marketing from online brands in 2023. And, according to NAR’s 2022 Profile of Home Buyers and Sellers, 40% of all home buyers used an online video site as a source of information in their home search.

To meet this growing demand and get more eyes on your real estate expertise, business, and listings, video marketing must be included in your real estate marketing strategy.

What does this look like in action?

• Take advantage of your social media presence and begin weaving in regular video posts.
• Consider going live on Facebook, Instagram, or TikTok from open houses or during a walkthrough of a home that’s recently listed.
• Create a video series of top tips for home buyers or sellers that’s unique to your area of expertise.
• Use video to cover local market events, updates, and other key trends specific to your area.
  

Remember: The beauty of video marketing is its ease and accessibility. You have a wealth of knowledge as an agent, and you also likely have a smartphone. Find a well-lit room, turn your front-facing smartphone camera on, and speak with confidence.

Your next client might just be watching.

#3. Video Marketing Builds Credibility

Video marketing also provides you with a unique opportunity to build trust in your real estate brand.

By putting your expertise front and center in video format, you have the chance to tell the story of your brand and your business, offering distinct insights into your offerings and what sets you apart in your local area.

Another means of building credibility through video marketing is through sharing other perspectives.

With 88% of consumers saying that online reviews directly influence their purchasing decisions, it’s clear that there’s power and opportunity in video marketing that educates prospective buyers and sellers about why they need to partner with you.

What could this look like?

In addition to the top tips series we suggested, you can consider filming brief testimonial video clips from happy clients you’ve served. Even a simple 1-minute clip can go a long way in helping to build your credibility online, highlighting your business, and showcasing your successes.

Lights, Camera, Action

It’s clear from the data we shared that video marketing is growing at lightning speed with no end in sight. It’s imperative to the success of your real estate business that you integrate video marketing into your overall marketing strategy.

With these three key reasons backed by consumer data in mind, and actionable steps you can easily take, you’re ready to start leveraging the power of video marketing.

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