5 Tips for Attracting Buyers to Your New Listing

Your listings are the bread and butter of your business in real estate. To make the most of a new listing, attracting buyers is crucial to getting the property sold in a timely manner. It can seem overwhelming to make sure your listings are highlighted from every angle and seen by plenty of buyers, so we’re breaking down some of the best practices you can use right away to draw in buyers to your new listing.

5 Tips for Attracting Buyers to Your New Listing

Don’t miss out on getting more eyes on your listing. Use these 5 tips to help attract more buyers to the property you’re selling.

#1. Invest in Quality Listing Photos

It’s not enough to whip out your smartphone and snap a handful of photos. Save your camera roll candids for your social media posts. When it comes to attracting buyers to your new listing, you need to invest in hiring a professional real estate photographer. They have the skills, equipment, and know-how to shoot your listing in the best light possible, both literally and figuratively!

Use the majority of photos for your listing’s placement on the major real estate portals, and be sure to hand-select various stunners for use in other focused marketing efforts.

#2. Make Sure Your Listing is Actually Listed

Nearly all home shoppers start their search online, so make sure your listing is seen where the future buyers are looking. Make sure any and all details for your listing are submitted to your MLS. Major online real estate portals will sync up with your MLS to ensure your listing is shown to consumers searching their site.

Be sure to use the professional photos you had taken to encompass every room and feature of the property, inside and out. You’ll also want to write a compelling, clear, and exciting listing description that hooks consumers in as soon as they start reading. If you’re not sure about your writing skills, or simply don’t have enough time, ChatGPT can help write your listing description for you in a matter of minutes.

#3. Maximize Your Marketing Efforts

When you have a new listing, making a splash with your marketing efforts is a must. Use the photos you have of the listing, both professional and candid snaps you've taken, to create social media content.

Easy-to-use tools like Canva can elevate your content, allowing you to reuse the same photo across multiple templates to create variety and visual interest in minimal time. Then, post these content pieces regularly on each of your social media channels. Leverage video to make guided walkthroughs with narrated voiceovers, or go live from the property to highlight its most stunning features.

You’ll also want to send out an email campaign promoting the listing to your buyer prospects, and focus on tailored messaging for the buyers who would be the best fit for the property.

Lastly, be sure to get your boots on the ground with your marketing efforts. Fire up Canva and get flyers and mailers printed up. Then, start sending and sharing them in the neighborhood of your new listing — and nearby areas — to cover all your promotional bases, online and offline.

#4. Get the Word Out in the Neighborhood

Now that you’re building momentum in promoting your listing, it’s time to put your face to the name people are seeing or hearing about. Go to the neighborhood of the listing and go door-to-door. Think of it like introducing yourself to the neighborhood, and letting them know there’s a great property now on the market. 

easily flow in

You never know what buyers you can attract — or what future sellers you might also snag!

#5. Host an Open House

Hosting an open house is key to attracting buyers to your new listing. By opening the doors to potential buyers, you’ll give them an opportunity to truly picture themselves living in the space. An open house also gives you an even stronger opportunity to promote your listing through an event you can share online and in-person.

This tip also combines the best of both tips #3 and #4. Schedule your open house and start promoting it across social media and email campaigns. Send out open house invites to the neighborhood and hang flyers in local businesses. As the time gets closer, start making a splash on the block with signage, door-hangers, and other branded marketing pieces.

Once the day of your open house comes, open the doors, and watch the buyers you’ve attracted easily flow in.

Ready to Get More Seller Leads?

You’re ready to build buzz and bring in buyers to your new listing! If you’re ready and raring for more listings to promote, be sure to set up your free agent profile on RealEstateAgents.com today. It’s a great way to start drawing in vetted, local seller leads, so you can nab more listings!