6 Ways to Find More Leads in 2023
While tried-and-true lead gen methods may hold up, you want to ensure you tap into a variety of lead sources. Here's 5 ways to find more leads.
As a real estate agent, securing leads consistently is a foundational part of your business. You can find more leads easily with creative thinking and plenty of planning.
While tried-and-true methods may hold up, you want to ensure your lead generation plan has a variety of sources. Expanding your lead gen sources allows you to tap into audiences you previously haven’t reached to secure more leads.
Building Up Your Strategy to Find More Leads
You’ve heard of the more traditional methods, like buying leads from a third-party, leaving your brochure on front doors, and partnering with your brokerage for leads. But there’s more to lead generation than you think — try taking things up a notch for your lead generation strategy by shaking up your lead sources.
Here are 5 different ways you can find more leads in 2023.
#1. Co-Marketing with Vendors You Know
Co-marketing is the act of partnering up with another business to promote both your offerings, usually together.
How can you make this happen? Make a list of all the vendors you partner with and have built good rapport and relationships: plumbers, appraisers, lenders, title officers, landscapers, other agents, and more.
Then, create easily shareable content, like a Facebook post highlighting your expertise and contact information, or an upcoming open house or real estate-specific event you’re hosting.
You can then reach out to the vendor (or vendors) of your choice to collaborate on sharing content pieces promoting one another’s businesses. It can be as simple as the other business reposting your content piece, you featuring their business on your blog or an Instagram reel, or highlighting each other in your email newsletters.
This creates a strong partnership to maximize both of your businesses as they complement each other, and allows both partners to reach one another’s audiences. By tapping into a network you previously weren’t able to reach, you can expand awareness and grow interest in your business to find more leads from this new source.
#2. Get Clever with Social Media Marketing
Are you using retargeting ads to maximize your social media marketing’s full potential?
Retargeting ads use pixels and other web-based data to show ads to users that have already visited a site or engaged with a post. You know when you’re shopping online, leave the website, and get ads all over your browser for the same items later? That’s retargeting, and you can tap into it for your real estate biz.
Let’s say a prospective client is browsing your blog, or interacts with your Instagram posts regularly. With this information, you can ensure they’re shown ads highlighting your brand and services and “speaking” to them directly.
One of the best ways to set this up is with Facebook Ads and leverage their tracking pixel. This allows you to retarget potential leads who have engaged with your posts, visited your website, and taken other key actions. By getting your ads in front of them more often, you can give them more opportunity to easily contact you — and become a lead.
#3. Lean Into a Niche
A powerful tool for marketing your business and reaching more leads? Focusing on a specific niche (or two).
Look closely at the state of your local market, as well as your past clientele. What specific areas of expertise are needed, what are the gaps in your market, and what clients that fit this need — or come close to it — have you served?
Niches can encompass countless client characteristics, such as first-time homebuyers, empty nesters, recent divorcees, first-generation homebuyers, and much more.
Are you in an area with a known population of first-gen homebuyers? Do you have a lawyer you partner with that can refer you to clients recently divorced or in other life changes? By zeroing in on a specific subset of potential clients, you can tap into a new pool of leads.
You can then also take your experience, knowledge, network, to help you highlight your specialization in this niche through marketing materials, branding, and other outreach.
#4. Start a Lead Nurture Program
If you’ve got a database with a variety of cold or even lukewarm leads, you have an opportunity in the palm of your hand.
Developing a lead nurture strategy helps reintroduce yourself to these leads, highlight your recent wins and newest listings, and open the door to reconnecting to assess their readiness to buy or sell.
Leverage your CRM to set up an email nurture campaign, any autoresponders or reminders to reach out, and add in touchpoints for you to call and text them. Think of a lead nurture program as a strategic, holistic approach to reconnect, reassess, and reclassify older leads.
#5. Reach Out to FSBOs and Expired Listings
FSBOs are a type of category for properties being sold by their owner. Generally speaking, FSBO sellers tend to underestimate the undertaking of a real estate agent to sell a property. In fact, the National Association of REALTORS® 2022 Profile of Home Buyers and Sellers found on average, FSBO homes sold for just $225,000, a notable contrast in comparison to the average $330,000 attributed to agent-driven home sales.
You can find FSBOs in a variety of places: Craigslist, local ads, or even driving around and spotting FSBO for sale signs.
The other lead option? Expired listings, which are properties listed on the market and failed to sell within the designated time frame. This can happen for a variety of reasons, but highlights the clear need for sellers to secure a new, skilled agent.
NAR’s Home Buyers and Sellers report 90% of sellers list their homes on the MLS — so start there and identify expired or close-to-expiring listings for a new lead source.
#6. Join RealEstateAgents.com
RealEstateAegnts.com is to premier online marketplace for motivated buyer and sellers to get connected with top REALTORS.
By developing a platform that's driven by data science and AI, RealEstateAgents.com is constantly learning and adapting to match you with the client referrals you're most likely to close. We've spent over 15 years refining our machine-learning backed technology and have a licensed servicing team that will move your transaction forward.
It's free to sign up, and you'll receive a fully customizable profile the showcases tour experience, service area, reviews, and more.
Join RealEstateAgents.com today to begin closing more business!
