Agents: Should You Be Using AI?

Artificial intelligence is everywhere: you hear about it on social media, the news, and during the latest coffee chats in the office.

But what does this term actually mean? And why is it on everyone’s mind right now?

AI is growing in use and popularity, with countless industries discovering ways to optimize time-consuming tasks with machine learning from its tools. One industry taking a closer look at AI to tackle common issues and work more wisely is real estate.

What is Artificial Intelligence?

Artificial intelligence has many definitions, though prominently, it is considered to be the simulation of human intelligence within machines. Commonly referred to as AI for short, it aims to enhance its learning, reasoning, and perception to generate powerful results that mimic human tasks, like writing or image creation.

Sound like a lot of futuristic jargon? In its simplest terms, as more humans input information into artificial intelligence tools, the machines’ learning improves and creates better results for use.

Can AI Help Me as an Agent?

Artificial intelligence is booming in popularity, awareness, and endless use cases for myriad scenarios. As you consider if AI can help, take a look at some potential ways you can use it as a real estate agent:

#1. Use AI to Give Your Content Creation a Boost

You’ve likely seen posts or heard plenty about ChatGPT.

ChatGPT is an artificial intelligence chatbot that generates responses based on prompts that a user writes within the tool.

You may write a prompt to ChatGPT that says: Please write a listing description for a 2-bedroom, 1.5 bathroom house located in the heart of Plano, Texas.

The tool produces impressive results as a result of your written prompt in a matter of seconds. Still, it is artificial intelligence, so make sure to proofread for tone, flow, and add your own unique human touch.

You can also use ChatGPT for help writing engaging content to use in social media posts, email newsletters and campaigns, and follow-up texts to clients. You can also ask ChatGPT to provide you with a variety of ideas for marketing content, like Facebook posts or Instagram photos with captions.

#2. Let AI Double-Check Your Writing

Your words matter, and triple-checking your most important written communications can still leave typos trailing behind.

Grammarly is an artificial intelligence proofreading tool that is easily installed and used. Available on Google Chrome, you can install the extension, and the tool begins working across any web-based platform in real-time to proofread as you write.

This can be a gamechanger for key client communications, email template writing, CRM follow-up creation, and more. Grammarly can remove the worry of an unfortunate misspelling or wonky sentence structure from writing from here on out.

#3. Help Visitors by Installing a Chatbot on Your Website

Your website is a key component of your real estate business and presence. How can you maximize the experience people have when they visit your site?

Installing a chatbot can make life easier for both you and your prospective clients. Think of a chatbot as a virtual receptionist that appears when visitors come to your site. A corner pop-up can greet them, offer to answer any inquiries, and, with certain software, even allow visitors to self-serve with “choose your own adventure”-style question flow.

With consumers in our tech-fueled world expecting instant gratification, a chatbot can help. By installing one of these tools, your expertise can be available to visitors through the bot’s automated responses. The bot can answer their questions and address their needs quickly, allowing you to get more free time back.

#4. Create In-Depth Virtual Tours with Ease

One of the more futuristic approaches to AI in real estate is the creation of virtual tours.

Using your smartphone or dedicated cameras for this use, photos of a property that you take are input into artificial intelligence tools and software. AI then uses these photos to generate virtual tours, which can include dollhouse views, virtual staging of AI-generated furniture, and interactive virtual walkthroughs of every room in a home.

Creating virtual tours offers home shoppers the ultimate convenience by allowing them to explore properties in-depth, all from the comfort of their home.

A New Era Has Arrived

Leaning into artificial intelligence as a tool in your real estate toolkit can optimize your workflow, differentiate yourself as an agent, and create experiences that delight your prospects and clients. Rather than letting AI replace your expertise, think of it as a supplement to your greatness.

Want to develop your profile with the help of AI or market how you're using other cutting-edge tech tools? Login to your RealEstateAgents.com account now to connect with buyers and sellers!