Is Your Social Media Agent Profile Up to Par?

In today’s digital-focused and fueled age, having a social media presence is more prevalent than ever. But it’s not enough to simply have a profile; you have to use your profile, and use it intelligently.

As a real estate pro, your social media agent profile is a cornerstone of your business. It’s where you can highlight your brand, demonstrate your expertise, and reach new prospective clients — all while making it clear how they can reach you, and what they can expect from your services.

Is your social media agent profile up to par? Let’s get into why this is so important.

Why Social Media is So Important

The National Association of REALTORS® found that a staggering 97% of all buyers across generations are using the internet for their home buying journey.

It’s not just consumers, either: the NAR’s 2022 Member Profile also highlighted that real estate pros reported the use of their most popular platforms with Facebook, LinkedIn, and Instagram.

Social media is clearly staking its claim as a prominent platform for home search and consumer education. It’s evident that it’s not enough for you to simply have a profile, but to have a social media profile that is optimized and well-used.

Assess Your Social Media Agent Profile

To understand if you social media agent profile is up to par, you’ll want to take stock of the following:

#1. The Clarity of Your Profile

We refer to this as your “agent profile” because you want to ensure it’s separated from your personal profile.

Your social media agent profile should clearly highlight your real estate business, including:

• The name of your team or brokerage
• Any licensing or certification you have
• Other platforms you’re using, such as a website or other social media sites
  

Developing this clarity as a starting point for your profile ensures that anyone who sees it knows they can leverage your profile for real estate information and support.

#2. Your Brand Presence

Your brand presence of your social media agent profile goes hand in hand with the importance of its clarity, as well.

You want to ensure you’re including key details of your brand, which can look like:

• Logos or slogans of your business or brokerage
• Your real estate specialty or niche
• Recent wins or testimonials from past clients
  

Demonstrating your brand through these tactics helps strengthen the information that visitors will gather when they see your profile and gain a quick understanding of what you offer as a real estate expert.

#3. Consistent Posting and Engagement

Your agent profile is getting clear on who is behind it (you) and your brand presence is splashed all over your profile. Now, you want to start building a steady drumbeat of posting and engagement with people interacting with your page.

Instead of posting sporadically, start by building a bank of content ideas that you can post on a regular schedule. Maybe each week, you use your profile to post one new listing, a client quote, and an event you’re hosting or taking part in.

As comments, messages, and engagements roll in, make sure to return the favor. Social media is driven by interaction, and making sure to connect back will go a long way in strengthening your profile and digital presence.

#4. Clear Calls-to-Action

The final key element to your agent profile on social media is to ensure you have clear calls-to-action to your visitors. This means you give them plenty of opportunity to know what to do next.

A few examples of calls-to-action on social media can be:

• Posting to invite followers to an open house you’re hosting with the date, time, and location
• Call-to-action: Register to attend now
• Sharing a post that highlights your specialty working with first-time homebuyers
• Call-to-action: Contact me now
• Writing a status that offers your advice to homebuyers unsure about whether or not it’s the right time to buy
• Call-to-action: Schedule time to talk
  

Using your profile to distinguish yourself as a real estate expert, build and ensure your brand presence is strong, and topping it all off with clearly defined actions for your users to take will elevate your social media profile.

You’re Ready to Pump Up Your Profile

Social media has become an integral part of our lives and has shaped consumer and business behavior.

By using our top tips to optimize your social media agent profile and bring it up to par, you can strengthen your online presence, highlight your brand, and reach new audiences across the platforms.

If you’re eager to get more traffic to your pages, login now to link your social media accounts to your RealEstateAgents.com profile!