4 Ways to Share Neighborhood Data and Insights with Potential Clients

Buying a home is the investment of a lifetime, and a tremendous amount of planning and research goes into the entirety of the process.

As prospective home buyers prepare to find their home sweet home, they need access to neighborhood data and insights that go beyond median home value, school scoring, and crime reports.

As a trusted real estate professional, and captain of your community, you’re an expert on every aspect of your neighborhood and all that it has to offer to potential future residents.

It’s crucial to ensure well-informed clients by providing them with neighborhood data to help them decide where they want to make their move.

Ways to Share Neighborhood Data with Clients

Now that you have an idea of why having intel on the neighborhood in hand can be so compelling to potential clients, here are some easy, actionable ways to easily share neighborhood insights:

#1. Send Market Reports and Newsletter Emails

A great way to engage your sphere of potential clients while also keeping them up to speed on the state of the market is by sending market report emails. Using key neighborhood data from your MLS and other sources, you can set up these emails to be sent through your CRM.

These emails are typically more property-focused, highlighting things like newly-listed homes for sale, price drops, and upcoming open houses.

You can also leverage email to send biweekly or monthly newsletter emails to your client base that highlights all the happenings in the neighborhood. A neighborhood newsletter email can feature:

• New businesses that have opened
• Upcoming or ongoing community events
• Spotlights on members in the community
• Volunteer opportunities
  

By providing prospective clients with insights on the market and local happenings, you can equip clients with key information as they consider their move.

#2. A Social Media Series

Another great tactic to consider leveraging is creating a social media series that highlights key features of the neighborhood.

With Facebook, LinkedIn, and Instagram serving as the top three sites agents use for their social media presence, you can build a content plan and posting schedule that focuses on the neighborhood.

The content for these posts should focus on highlighting what the neighborhood has to offer, what sets it apart from surrounding areas, and feature the people that are a part of the community.

Some ideas to get you going and drive engagement include:

• Twice-weekly Instagram and Facebook posts tagging and highlighting a local business
• Going live from a local community event
• Creating Instagram reels highlighting key features of the neighborhood, like popular parks, interesting wildlife, or historic architecture
  

Not only will this give a more personal feel to the neighborhood data you offer potential clients, it also helps encourage you to engage online more consistently.

#3. Create a Neighborhood Guidebook

You’re the ace of your area, and what better way to highlight your insights and access to neighborhood data than creating a guidebook?

Similar to the email newsletter and social posting, a neighborhood guidebook showcases the greatness of the area. You can use it to drop in maps of walking areas, local parks, and interesting historical facts. Creating a guidebook gives you more space to work with than the briefness of an email or post.

You can use a free design tool like Canva to find a pre-created template to load in your information and create a professional-looking guidebook in no time at all.

This is a great tool to educate potential clients, but can also serve double-duty if you have it printed to provide to your new homeowner clients that have purchased in the neighborhood.

#4. Use Your Online Listings

Last but not least, you can use the space in your online listings to insert key neighborhood insights to prospective clients.

In addition to focusing on key details of the property itself, you can add blurbs about the neighborhood and its enticing characteristics to draw in potential buyers.

What are some features you can add? Consider highlighting the following:

• Access: Share proximity to activities, businesses, or hot spots, such as a short drive or walk
• Activity level: Drop in mentions of the neighborhood’s activity level — is it filled with hustle and bustle, or does it offer quiet calmness?
• Things to do nearby: This is a great place to mention nearby restaurants, coffee shops, museums, parks, or other places frequented
  

Keep in mind, this doesn’t have to make your listing description extra lengthy. Weaving in a sentence or two that shares neighborhood details makes the listing enticing to prospective clients, and gives you a great starting point when you connect.

Having a little trouble getting started? Consider using a handy tool like ChatGPT to assist you in ideating your listing descriptions.

Login to your RealEstateAgents.com account now to begin sharing neighborhood data with your referrals!